Is RedfinNow a brokerage? RedfinNow November 21, 2019 21:50 Updated Follow No, RedfinNow is a wholly-owned subsidiary of Redfin. That means RedfinNow will purchase your home directly, rather than represent you in the sale of your home to another buyer. Related articles Is RedfinNow a part of Redfin? Why should I sell to RedfinNow? What is Redfin? Are there any other costs to sell my home? What is RedfinNow? Comments 0 comments Article is closed for comments.